The Masters of Beef Advocacy Conversation Guide accompanies the Masters of Beef Advocacy (MBA) 2.0 self-directed online training program, produced by the Beef Checkoff. The MBA 2.0 courses teach beef community members how to sharpen their conversation skills and equip themselves with the information they need to answer questions about how beef is raised today. Interested? Enroll in MBA 2.0 online. To access the Mobile Conversation Guide, you must be a graduate of the Masters of Beef Advocacy (MBA) 2.0 courses, a self-directed online training program.